Industry News
Industry News
Real-time coverage of the innovations shaping beauty and fashion tech — from AI to AR to digital retail.
Christina Rodriguez
Multi-Media Entrepreneur, Beauty Tech & Fashion Tech Pioneer and Strategist
Christina Rodriguez is the founder and creative force behind Beauté in Tech, a pioneering media and events platform to define and shape the modern intersections of beauty, fashion, and technology. Long before “beauty tech” and “fashion tech” became industry buzzwords, Christina was the creator who coined and championed these categories, introducing them through her early editorial work, events, and community building. She is also the founder of La Beauté PR Group, a Houston-based social and influencer boutique supporting creators and brands with high-touch strategy, digital talent development, and luxury-coded storytelling. Through her podcast and cultural platform, Pretty Smart Rich, Christina expands this mission by empowering women to build influence, wealth, and identity in industries that are rapidly evolving.
Over the past decade, Christina has worked across social media, brand partnerships, and community development, leading initiatives that bridge beauty, fashion, and technology. She has produced and hosted events in Los Angeles, San Francisco, Houston, and New York — including gatherings at Snapchat HQ and NeueHouse — and in 2024, she was recognized by the New York State Assembly for producing one of the most diverse and forward-thinking events during NY Tech Week.
Christina is known for translating emerging technologies — including AI, AR, digital fashion, and retail innovation — into accessible insights that help creators and founders grow their businesses. Her work spans editorial strategy, influencer ecosystems, trend analysis, and innovation storytelling.
Today, Christina leads a growing ecosystem of brands and platforms that champion creativity, cultural intelligence, and the next generation of women innovators — building a world where beauty and technology evolve together.
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What We Provide
Market
Market Intelligence
Data-forward reporting on funding, acquisitions, emerging startups, and where the industry is moving next.
Media
Media consultation
Experience expert guidance with our Media Consultation service. We help you navigate the complex media landscape, ensuring your brand message is communicated effectively and reaches your target audience.
Win Costumers, Drive Sales
Beyond our publication, Beauté in Tech delivers specialized strategy and advisory services designed to help beauty, fashion, and lifestyle brands scale with precision. Our data-informed, culture-led approach transforms visibility into measurable revenue through customized solutions in: Strategic Content & Go-To-Market Planning Campaign roadmaps, launch strategies, and positioning frameworks built for modern digital brands. Founder & Brand Pitch Strategy Investor decks, brand partnership pitches, wholesale readiness, and strategic narratives that open doors. Sales & Revenue Optimization Monetization strategies that maximize performance across DTC, retail, experiential, and wholesale channels. E-Commerce & Digital Operations Optimization of online storefronts, funnels, and conversion systems for stronger performance and profitability. Whether you’re launching your first product or expanding into your next growth phase, our strategies are built to move culture — and close sales.
Our Experience
With over a decade of experience at the intersection of beauty, fashion, media, and technology, the team behind Beauté in Tech brings deep expertise in brand strategy, influencer ecosystems, editorial media, digital innovation, and community building. Born and raised in Houston, Texas.
Christina developed her unique perspective by building across both sides of the industry — working directly with creators, founders, and emerging brands while simultaneously producing media, hosting innovation-driven events, and partnering with tech leaders, investors, and global platforms. This dual vantage point — inside the creator economy and inside the technology ecosystem — shaped a rare understanding of how culture, commerce, and innovation actually move in real time.
Contact: Christina@beauteintech.com